EASTHAMPTON, Mass. – Kayla Diggins, owner of Harper James Clothing, opened up her brand-new storefront in Easthampton earlier this month, with the goal of her business to make women of all different shapes and sizes feel comfortable and confident.

“I like to carry a little bit of something for everybody,” Diggins said. “Clothing, I try to carry a variety of sizes, extra small to extra-large. A variety of styles, for people who don’t find a piece of clothing that they like. I also carry accessories, so handbags jewelry, gift items .”

Her path as an entrepreneur began two years ago when she opened Harper James as an online clothing store, with pop ups across Western Massachusetts and Connecticut, including The Big E.

She said being able to open her storefront during Women’s History Month has special meaning.

Diggins told Spectrum News 1 a recent encounter with a family coming into her shop and having a positive experience brought her journey full circle.

“The daughter tried on this beautiful black, simple dress, and when she came out of the fitting room, she just commented on how beautiful and how pretty she looked,” she said. “And to be part of that experience with her mother, and her grandmother. It just made me realize this why I do what I do.”

Diggins said the right outfit can go a long way towards improving confidence and self-esteem.

She said she can relate to several women who may not feel like they’re represented in fashion so it’s important to help female shoppers feel good about how they look.

“So kind of having dealt with that in the past, it’s something that I bring forward to the table with me now and creating a space where people can come in and maybe create a different experience with clothing than maybe they’ve had in the past ,” Diggins said. “Find something that they love that maybe they wouldn’t have tried before that makes them feel beautiful.”